Privacy Policy



SMMLAB LTD is the owner and operator of and all affiliated websites and mobile versions ("Website" or "we", "us", "our" etc.). We respect your privacy and are committed to protecting it through this Privacy Policy ("Policy"). This Policy describes the types of personal information we may collect from you, the user (you, yours, etc.) or that you may provide to us when using the services we offer on the Website ("Services"), as well as our methods of collecting, using, storing, protecting and disclosing your personal information.
Please read this Policy carefully to understand our practices with respect to your personal information and how we will treat it. If you do not agree with this Policy, your only alternative is to leave the Website. By accessing or using the Website, you agree to this Policy and consent to the collection, use, disclosure, storage and protection of your information as described in this Policy.
We reserve the right to revise, amend or modify this Policy at any time and in any manner. We will treat your continued use of the Website after we make changes to this Policy as your acceptance of the changes, so you should review this Policy periodically. In the case of changes, an updated or revised version of the Policy supersedes any previous versions as soon as it is posted on the Website.

1. Age restrictions

We prohibit persons under the age of eighteen (18) from accessing the Website or using the Services. We do not knowingly collect or request any information from or about persons under the age of eighteen (18). If you are under eighteen (18) years of age you should not provide us with any information and should leave the Website immediately. If we become aware that we have collected information from or about a person under eighteen (18) years of age, we will remove that information as soon as possible. If you believe that we may have such information, please contact us at

2. What types of information do we collect about you?

We may collect several types of "personal information" from and about users of the Website, including any information that personally identifies you or can be reasonably linked to you, including your name; nickname; username or other unique personal identifier and password; postal, billing and shipping address; email address; IP address; telephone number; national insurance number; driving licence, passport or other identification card number; credit card or bank information; order history; personal property records; biometric information; characteristics of protected classifications; and conclusions drawn from any of this information about your preferences, characteristics, predispositions, behaviour, intelligence, abilities or aptitudes. However, this Policy does not apply to personal information that has been de-identified or otherwise made publicly available.

3. How do we collect your personal information?

We collect your personal information directly from you when you provide it to us, for example through:
  • Your account registration process;
  • Your profile information or other publications;
  • Your purchases and other financial transactions;
  • Your search queries;
  • Your linked social media accounts;
  • Your responses to any questionnaires we ask you to complete; and
  • Your other communications and interactions with us, whether by contact form, telephone, post, email, text or other means, including on third-party social media platforms.
We also automatically collect your personal information from your computer and/or mobile phone, as well as through cookies, web beacons and other tracking technologies.
This Policy does not apply to information collected by us offline or through any other means, or by any third party that is linked to or accessible through the Website.

4. Do third parties collect your personal information on the Website?

Third parties, including users, advertisers, content or application providers and third party plug-ins, may provide materials to the Website that use cookies, web beacons or other tracking technologies to collect your personal information, including information about your online activities over time and through various websites and other online services. These third parties may use this information to provide you with interest-based advertising or other targeted content. We have no control over third party tracking technology or how third parties use it. Your use of third party plug-ins is subject to the terms of use and privacy policy of the third party that provided the plug-in. If you have any questions about an advertisement or plug-in, you should contact the responsible provider directly.
Please be aware that we do not operate, control or approve of any third party websites that may be linked to the Website and that we are not responsible for the content or privacy policies of third party websites. We disclaim any responsibility for your personal information on third party websites and make no warranty or representation that any third party website (or even this Website) will operate without error or malfunction, that defects will be corrected, or that any third party websites or their servers are free of viruses or other problems which may be harmful to your computer. We encourage you to read the privacy policy of any third party website that collects your personal information.

5. How do we use your personal information?

We may use your personal information:
  • to enable you to access the Website and use the Services;
  • to create, maintain, configure and protect your account on the Website;
  • to fulfill or meet the reason you provided the information. For example, if you provide your name and contact information to inquire about our products or services, we will use that personal information to respond to your enquiry. If you provide your personal information to us in order to purchase a product or service, we will use that information to process your payment. We may also retain your information to facilitate the ordering of new products;
  • to process your enquiries, purchases, transactions and payments and to prevent transactional fraud;
  • to provide you with support and response to your requests, including to investigate and resolve your concerns and to monitor and improve our responses;
  • to speed up the Services, for example by automatically updating your account information;
  • to recognise you when you return to the Services;
  • to personalise the Services according to your preferences and individual interests;
  • to ensure the security, safety and integrity of our Website, products and services, databases and other technology assets, and business;
  • to comply with our obligations and enforce our rights arising from any agreements between you and us, including this Policy and our Terms of Service;
  • to monitor and analyse traffic and usage trends relating to the Services;
  • to check the integrity and security of the Services;
  • to improve the Services and provide customer service;
  • to test, research, analyse and develop products, including to develop and improve our Website, products and services;
  • to investigate and prevent unauthorised or prohibited use of the Services;
  • to respond to law enforcement requests and as required by applicable law, court order, or governmental regulation;
  • for marketing or promotional purposes.
We will not collect additional categories of personal information or use the personal information we have collected for substantially different, unrelated, or incompatible purposes without prior notification.

6. Do we share your personal information with third parties?

We may share publicly available information and anonymised information with third parties without restriction. However, we may only disclose your personal information:
  • to our subsidiaries, affiliates, contractors, service providers and other third parties as necessary to provide the Services to you;
  • to potential purchasers or other successors in the event of a merger, joint venture, assignment, separation, restructuring, reorganization, dissolution or other sale or transfer of assets, including bankruptcy, liquidation or similar proceedings;
  • to law enforcement authorities, government agencies, for example in response to lawful criminal, civil or administrative proceedings or requests for disclosure, subpoenas, court orders, or reasonable requests by authorities or persons with appropriate authority to obtain such data;
  • to any other party if necessary to identify, contact or take legal action against a person who may be breaching our policies;
  • to any other party if necessary to protect the rights, property or safety of us, our users or the public, including but not limited to disclosure for fraud protection and credit risk reduction purposes; and
  • to any other party with your consent.

7. What choice do you have regarding your personal information?

We aim to give you choice about the personal information you give us directly. You can always delete or restrict any personal information you provide to us directly. In the case of personal information contained in your content, you may (i) change the privacy settings associated with the content and/or your account, or (ii) remove content containing personal information from your profile. In all other cases, we will delete any personal information you have provided to us directly if you request an irrevocable deletion of your account. However, we may retain your personal information for any use specified herein. In addition, we may refuse to make any changes if we believe that doing so would violate any law or legal requirement or would cause the information to be incorrect.
We also strive to give you choices about the personal information we collect from you automatically. You can read more about our Cookie Policy on our Website.

8. What rights do you have?

You may withdraw your consent to us processing your personal data at any time. As a result, we can no longer process your personal data on the basis of this consent in the future. Withdrawal of consent will not affect the lawfulness of processing based on consent prior to withdrawal.
You have the right to access your personal data that we process. Your right of access must not adversely affect the rights and liberties of others. Your right of access may be restricted by national law.
You have the right to obtain correction of inaccurate personal data concerning you from us without undue delay. Given the purposes of the processing, you have the right to have incomplete personal data supplemented, including by submitting a supplementary request.
You have the right to request that we delete personal data concerning you under certain conditions (for example, when the personal data is no longer needed in connection with the purposes for which it was processed or when it is no longer required for prevailing legitimate grounds, such as fraud detection/prevention), unless the processing is necessary to exercise the right to freedom of expression and information, to comply with legal obligations, for reasons of public interest or to establish, exercise or defend legal requirements. The right to delete personal data may be restricted by national law.
You have the right to receive the personal data that you have provided to us in a structured, commonly used and machine-readable format, and you have the right to transfer this data to another controller.
You have the right to lodge a complaint with the supervisory authority. As a general rule, you can contact the supervisory authority at your usual place of residence, place of work or at the location of the controller.
If your personal data is processed on the basis of our legitimate interests, you have the right to object to the processing of your personal data on grounds relating to your particular situation.

9. How long do we keep your personal information?

Unless otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill any use of your personal information set out in this Policy. However, we reserve the right to retain publicly available information and anonymised information for any lawful business purpose without further notification or your consent.

10. How do we protect your information?

All information you provide to us is stored on our secure servers behind firewalls. However, you understand and agree that the transmission of your personal information over the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through the Website. Any transmission of personal information is at your own risk. We will not be responsible for bypassing any privacy settings or security measures used by the Website.

11. No Rights of Third Parties

This Policy does not create any enforceable rights of third parties and does not require you to disclose any personal information regarding users of the Services.

12. International Users

This Policy is intended to collect personal information within our home jurisdiction. Some countries may require stricter privacy policies than those described in this Policy. If you access the Website from another country, you understand and agree that your personal information may be transferred, stored and processed in our home jurisdiction or the jurisdiction of third parties described herein, and that the data protection and other laws of our home jurisdiction or the jurisdiction of such third parties may not be as comprehensive as those of your country.

13. Contact Information

If you have any questions or comments about this Policy, the ways in which SMMLAB LTD collects and uses your information described in the Privacy Policy, your choices and rights regarding such use, or you wish to exercise your rights under UK law, please contact us at